Ask the Agent: How long does a client/agent partnership typically last?

Alex is the Managing Director of major UK talent agency InterTalent. He represents his clients alongside overseeing the agency's creative strategy, day-to-day operations & acquisitions.

Welcome to Dealmakers with Alex Segal ✍️, a Substack on the realities of being a talent agent, packed with weekly insights to keep you ahead of the game 🚀.

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Welcome to Ask the Agent.

This is a new strand on Dealmakers, exclusive to our paid subscribers.

I often get people reaching out asking quick-fire Agent questions, so instead of answering just to that person, I’m going to answer them here. It’s a quick Q&A. I will answer 5 questions each time, and hopefully you’ll find them useful.

As a reminder, my main ‘thought piece’ is always going to be free to all subscribers, as well as What Caught My Eye every month. Paid subscribers will also receive my 10 Questions with… interview series with top industry VIP’s, my opinions on the latest news and now extra talent agent insight: Ask the Agent.

If you have a question you’d like answered here, please email me at alex@intertalentgroup.com or message me on LinkedIn.

Let’s get to it!

🤔: How long does a client/agent partnership typically last?

It completely depends. Some partnerships last a few months, others span entire careers. The truth is most clients won’t be with you their whole career. It’s rare. I always think anything 5+ years is really strong. 10+ years is impressive. The best ones grow as trust deepens and success continues.

Opportunity can often beat loyalty, so if the success isn’t there, that’s when you see movement.

A long partnership can only last if there are victories as well as a deep friendship/partnership. It is business after all.

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🤔: My client has an event coming up and they’ve invited me as a +1. Should I go?